More than 100,000 people have used this classic to attract financial support to their organizations … so they can change the world. Now the freshly updated 2010 edition is ready to inspire your board and volunteers for you. (This is the book to give your board members … to energize them and build support for the practices that you know work.)
Writing to board members in The Raising of Money, Jim Lord peels away complexity and reveals simple, proven, enduring principles. This slim volume inspires and encourages any volunteer … and builds support on the board for the that ideas you know work.
This “executive summary” gives board members the 35 fundamentals of raising money — each in just a few brief pages. The lessons it holds are every bit as relevant today as when it was first published in 1983. And now it’s been updated with new ideas inspired by these times.
Here’s a taste of what you’ll find in its pages …
Organizations have no needs
Many organizations believe that the more compelling their “needs,” the more successful at fund-raising they’ll be. But donors are tired of those pleas. (The organizations that prosper are those that earn and attract investment, not charity.)
People want to give
Embracing this fundamental truth makes the work of inviting investment so much easier. You and your organization can set the stage so that giving becomes a collaboration, one that brings the donor deep satisfaction, meaning, and even joy. (What a different proposition than “fundraising” from the reluctant!)
Trustees can inspire confidence
Board members have an unusual opportunity to inspire people and set an example. The trustee’s commitment is an expression of leadership, a declaration of what’s important to them … perhaps even a stand for hope and confidence.
Special Introductory Offer
The best way to let The Raising of Money work its magic for you? Give a copy to each of your board members. (Staff, too!)
Get enough for everybody with this special introductory offer: $10 per book off the regular price. Click here for more info ...



